Terms and Conditions

These Terms & Conditions (“Terms”) govern the services provided by Alera Nexus (“Alera Nexus,” “we,” “us,” “our”) to the client (“Client,” “you”). By paying the first invoice or using our services, you agree to these Terms.

1) Company & Contact

• Legal/DBA: Alera Nexus (FBN)

• Location: Santa Rosa, California, USA

• Contact: The business email listed on our website.

2) Scope of Services

We currently offer:

• Website Design & Build (Framer)

• Automations: (a) Missed-Call → Text-Back, (b) Review Surge (automated review requests), (c) Lead-Capturing/Booking Chatbot
  Additional services may be added by written agreement (email is fine).

3) Order Form / Statement of Work

Each project or subscription will reference an Order Form (or SOW) describing deliverables, fees, and timing. If any conflict exists, the Order Form controls.

4) Client Responsibilities

• Provide timely access to necessary copy, images, brand assets, accounts, and approvals.

• If you don’t have assets, Alera Nexus can create or source them (including AI-assisted content and imagery) as part of the project scope.

• You represent you have rights to all materials you provide.

5) Accessibility (reasonable best practice)

We build with reasonable best-practice accessibility (semantic structure, alt text where provided, color-contrast awareness). We do not guarantee legal compliance with ADA/WCAG/Section 508 unless specifically contracted and paid for in a separate accessibility engagement.

6) Approvals & Feedback

Unless otherwise stated in the Order Form:

• Each major stage includes up to 3 rounds of feedback.

• Approval window: Please review and approve (or request changes) within 3 business days of delivery. Silence after the window may be treated as approval to keep the schedule moving.

• Additional rounds or delayed feedback may extend timelines and may be billed as out-of-scope.

7) Website Build: Pricing & Payment

• Flat fee per Order Form. 50% deposit to start; 50% due at delivery (before we hand over files/transfer ownership/go live).

• No final delivery until the balance is paid.

• Setup fees become non-refundable once work starts.

8) Automations: Subscriptions & Cancellation

• Automations are billed monthly as specified in your Order Form (plan selection and any add-ons).

• Term is month-to-month with 30 days’ written notice to cancel (email is fine).

• Carrier/Messaging costs (e.g., Twilio SMS segments) are pass-through at cost unless stated otherwise.

• On cancellation or non-payment, automation flows are deactivated at the end of the paid period.

9) Timelines

• Typical timelines (from assets access): Websites—10 business days; Automations—5 business days.

• Timelines may shift due to client delays, third-party issues, or change requests. We’ll communicate changes promptly.

10) Post-Launch Care (30 Days)

For 30 days after website launch, Alera Nexus will make reasonable, non-material alterations, limited to up to 6 hours total, at no additional charge.
“Reasonable, non-material alterations” include minor copy edits, small image swaps, link fixes, and light layout adjustments to existing sections. They exclude new pages/templates, new features or integrations, redesigns, strategic repositioning, content writing, photography, and changes caused by third-party updates. Additional/out-of-scope work is billed at $150/hr, 2-hour minimum, with prior approval.

11) Out-of-Scope & Changes

Out-of-scope items include, unless expressly included in the Order Form: custom code, third-party integrations (except those that are part of the listed automations), major redesigns, content creation beyond agreed scope, data migrations, and ongoing SEO or ads management. Extra work: $150/hr (2-hour minimum) or a fixed quote.

12) Third-Party Services

We may configure or rely on third-party platforms (e.g., Framer, Twilio, Botpress, Google, HubSpot, Zapier). You agree to their separate terms and pricing. We’re not responsible for third-party uptime, changes, or outages.

13) Data, Privacy & Compliance

• For leads and customer data collected via your site/automations, you are the data controller; Alera Nexus acts as a processor.

• We can provide a simple Data Processing Addendum (DPA) upon request and will implement reasonable security for data we handle.

• SMS compliance: Client is responsible for obtaining proper consent. Flows include STOP/HELP handling. Standard carrier rates may apply to end users.

• Review compliance: No incentives for reviews; Yelp discourages solicitation—our flows focus on Google.

• Chatbot: General information only; not medical, legal, or other regulated advice. Escalation to a human is always available.

14) Intellectual Property

• Client Materials (copy, logos, images you provide) remain yours.

• Project Deliverables (the specific website layouts/design compositions we create for you) transfer to you upon final payment for use on your site and channels.

• Underlying Tools & Components (internal libraries, snippets, templates, training, and know-how) remain Alera Nexus property. We grant you a non-exclusive, perpetual license to use the delivered site and automations for your own business.

• AI-Assisted Outputs we create for your project: to the extent permitted by law and the model’s terms, we assign rights to you upon final payment; where assignment isn’t available, we grant you a perpetual, royalty-free license for your business use.

• Portfolio Use: We may show your project (logo, screenshots, a discreet credit link) only with your prior permission.

15) Warranties & Disclaimers

We warrant services will be performed with reasonable care and skill. Except as stated, services are provided “as is” without warranties of results (e.g., rankings, leads, revenue), and without implied warranties of merchantability/fitness/non-infringement.

16) Liability Cap & Excluded Damages

To the fullest extent permitted by law, Alera Nexus’s total aggregate liability arising out of or related to the services is limited to the fees you paid to Alera Nexus in the 12 months preceding the event giving rise to the claim.
We are not liable for indirect, incidental, special, consequential, or punitive damages, or lost profits or revenues.

17) Indemnification

Each party will defend and indemnify the other against third-party claims arising from that party’s breach of these Terms, IP infringement (for materials it provided), or illegal content—provided the other party promptly notifies and cooperates.

18) Subcontractors & Non-Solicitation

We may use vetted subcontractors. You agree not to solicit or hire our subcontractors or employees for 12 months after the project without our written consent.

19) Termination

Either party may terminate for material breach with 10 days to cure after written notice. We may pause or end services for non-payment. On termination, you keep the work you’ve paid for; automations stop at the end of the paid period.

20) Payment; Late/Collections

Invoices are due as stated on the Order Form. Final website delivery occurs after final payment. We may suspend work for overdue invoices and recover reasonable collection costs if applicable.

21) Force Majeure

Neither party is liable for delays or failures caused by events beyond reasonable control (e.g., outages, disasters, changes in third-party platforms).

22) Governing Law; Venue

These Terms are governed by the laws of California. Venue and jurisdiction lie in the state courts of California (county appropriate to Santa Rosa).

23) Notices

Notices may be sent by email to the business email on our site (and to Client’s primary email on file). Notices are deemed received on the next business day.

24) Entire Agreement; Changes; Assignment

These Terms plus the Order Form are the entire agreement. Any change must be in writing (email is fine). You may not assign the agreement without our consent.

25) Effective Date

These Terms become effective when you pay the first invoice or otherwise indicate acceptance.