From Missed Leads to Fully Booked: A Plastic Surgery Chatbot Case Study

Tutorials & Tips

Sep 6, 2024

9/6/24

12 Min Read

How one practice used automation to capture more leads, save hours of staff time, and elevate the patient experience—without hiring anyone new Plastic surgery is one of the most competitive, high-touch industries in healthcare. Patients ask a lot of questions. They expect fast replies. And they want to feel taken care of—from their first click to their final follow-up. But here’s the reality for most clinics: The front desk is overwhelmed Inquiries fall through the cracks After-hours leads go unanswered Follow-ups are inconsistent Consults don’t always convert One busy practice came to us with these exact problems. The staff was stretched. The surgeon was burned out. And the website was just sitting there—doing nothing. Here’s how we changed that.

🚪 Before: An Expensive Website With No Real Function

The clinic had a clean-looking site, but it didn’t actually do anything. When prospective patients landed on it, they could:

  • Scroll through photos

  • Read a bio

  • Fill out a generic contact form


That’s it.

No instant answers. No consult bookings. No lead capture outside office hours. Every inquiry had to be followed up manually—and many were missed entirely.

🤖 After: A Smart, Friendly Assistant That Never Sleeps

We built and embedded a custom AI chatbot on their site—tailored to the clinic’s services, tone, and workflows.

Here’s what the bot now does:

  • Answers common questions about procedures, recovery time, pricing ranges, and next steps

  • Provides post-op aftercare guidance, offering patients answers to questions about swelling, pain, wound care, or what’s normal—especially helpful after hours

  • Screens potential patients with gentle intake questions

  • Books consults directly into the front desk calendar

  • Routes urgent cases (like complications or high-priority follow-ups) to the correct staff

  • Handles after-hours inquiries, capturing info even at 2:00 AM

  • Follows up with patients who don’t complete booking

All with a friendly, human tone that builds trust and reflects the brand.

🕒 What Changed?

Within the first 30 days:

  • The bot captured 37 new leads that would’ve otherwise been missed

  • Booking confirmations increased by 22%

  • The front desk reported 6–8 fewer phone calls per day




💡 Why It Worked

Plastic surgery patients have a high standard for care. They want:

  • Clear answers, fast

  • Discretion and professionalism

  • A smooth experience from start to finish

The chatbot delivered on all of that—while reducing the workload on staff and giving the clinic a 24/7 presence that felt truly responsive.

🛠️ Built Around Their Workflow—Not Ours

We didn’t ask the clinic to change anything.
The chatbot was designed to work with:

  • Their existing booking system

  • Their staff’s daily schedule

  • Their most common patient questions

  • Their post-op protocols


This wasn’t some off-the-shelf tech. It was a custom-built, high-trust assistant—made to feel like an extension of the team.

📈 The Bottom Line

This clinic didn’t need more staff.
They didn’t need more ads.
They just needed to stop missing the patients who were already interested.

That’s what we build: systems that capture opportunity instead of letting it slip away.

👇 Want to See How It Works?

Try our chatbot below—or book a walkthrough.
We’ll show you exactly what this looks like in your practice—and how fast it can start working for you.

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